No.
8
·
Common
·
Identity
Ferro Bikes
An identity for a small frame builder that needed to look as quick as its bikes.
Craft
84
How well it was made · out of 100
Impact
79
What it changed · out of 100
Scope
70
How much of it was mine · out of 100
The result
Launched in 40 stores across Iberia
Client
Ferro Cycle Works
Role
Identity · retail kit
Tools
Vector drawing, decal tests, shop mock-ups
Duration
10 weeks
Year
2021
Set
Brand Set
The brief
Ferro builds steel frames by hand. Their old logo looked like a hardware store; their bikes looked like the future.
The move
A sun-and-horizon mark cut for decals, a green nobody else in cycling uses, and a retail kit that fits in one box.
What changed
The brand launched in 40 stores across Iberia and the decal became the thing riders asked for first.
05 · Both sides
The pitch on the front. The numbers on the back.
06 · The art
The work, without the frame.
In one line
A bike brand that looks as fast as it rides.
Ferro Cycle Works
07 · Next in the set
Keep turning cards.
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No. 011
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