Read the case →

Remy Kalder · designer, illustrator and creative developer · Set 01 · 5 of 24 pulled

Designer, illustrator and creative developer in Lisbon. Every project I’ve shipped since 2021 is printed as a card. Hover to tilt the foil, click one to flip it for the numbers.

Cards in Set 01

24

Every project since 2021, printed.

Clients traded with

64

Studios, start-ups and one very old roaster.

Years independent

9

Lisbon since 2017, remote since forever.

Awards and shortlists

11

Counted, not collected.

02 · The binder

Ten projects, one binder. Sort it the way you hire.

Rarity is how far a project went, not how much it cost. Pull any card out of its sleeve to read the case, or sort by what matters to you.

Sort the binder

Set number

Rarity

Newest

Discipline

Set 01 · Page 01

Page 02 · Remy Kalder

?

No. 011

Not pulled yet

?

No. 012

Not pulled yet

04 · Featured pull · Mythic foil

The rarest card in the set, turned slowly under the lamp.

Scroll to turn Pulse over. The front is the pitch; the back is the numbers.

01 · Brief

People opened the app once, saw a jagged graph and deleted it.

02 · Move

Every number now explains itself in one plain sentence.

03 · Result

30-day retention went from 19% to 41%. The app holds 4.8 stars across 22k reviews.

Scroll to turn the card over · tap it to flip

05 · Rarity guide

Rarity is how far a project went, not what it cost.

Four levels, earned with numbers. A card only moves up when there’s a result to show for it.

Common

Shipped and loved.

Uncommon

Went further than the brief asked.

Rare holo

Changed the client’s numbers.

Mythic foil

Changed the business itself.

No. 003 / 024

Set number

Where the project sits in the set. Gaps are projects still to come.

Craft · Impact · Scope

Three stats out of 100

How well it was made, what it changed, and how much of it was mine.

Foil

Only where it’s earned

Silver frames for uncommon, holo art for rare, gold and cosmos for mythic.

08 · Process

How a card gets printed.

Every project goes through the same five passes. Scroll to run the press.

01 · Stock · week 1

We agree the size of the card: goals, budget and one number that will prove it worked.

02 · Art · weeks 2 to 4

Research and sketches become the core idea, tested on real people early.

03 · Frame · weeks 4 to 6

The idea gets a system: type, colour, components, motion.

04 · Stats · weeks 6 to 10

Build, ship and measure. Every card needs a result on the back.

05 · Foil · after launch

If the numbers moved, the card earns its foil.

09 · Trades

Every project is a trade. Here’s what people got for theirs.

Traded

Brand identity for +31% wholesale accounts

Remy kept the sun our father drew and made it look like it belonged in 2025. Our regulars noticed the coffee, not the change.

Inês Halden

Managing director, Halden Roasters

Traded

Product redesign for 41% retention

The first designer who asked why people deleted the app instead of what colour the graph should be. Retention more than doubled.

Mateo Sarr

Head of product, Pulse Health

Traded

Type system for 9 calm issues

Nine issues later we still haven't needed to call Remy back, which is the best thing I can say about a system.

Lena Brandt

Editor, Field Notes Quarterly

Traded

Identity for 40 stores

The decal is on every frame we've sold since. People ask for it before they ask for the price.

Rui Ferro

Founder, Ferro Cycle Works

Traded

Poster series for a biennial shortlist

Six posters, three inks and a grid we've now used for three years. Remy designed for the tram stop, not the portfolio.

Hanna Olsen

Programme lead, Lisbon Design Week

Traded

One issue for one merged feature

I opened one issue about a cache bug and ended up shipping my first open-source feature. Remy reviews like a teacher.

Jonas Weil

Contributor, Kiln

10 · Clients I’ve traded with

Halden Roasters✦Pulse Health✦Ferro Cycle Works✦Atlas Maps✦Lisbon Design Week✦Field Notes Quarterly✦Nordvik Audio✦Casa Quatro✦
Halden Roasters✦Pulse Health✦Ferro Cycle Works✦Atlas Maps✦Lisbon Design Week✦Field Notes Quarterly✦Nordvik Audio✦Casa Quatro✦

12 · Packs

Three ways to open a pack with me.

Prices are starting points in euros, published so we can skip the awkward call. Every pack ends with a card in the set.

Booster

One card

from €4,000

A single piece: a poster series, a landing page, a launch film or one open-source feature.

◆ 1 to 3 weeks

◆ One round of revisions

◆ A card in the set

Ask about this pack

→

Starter deck

Three to five cards

from €12,000

An identity, a product sprint or a site: research, system and the first real uses.

◆ 6 to 10 weeks

◆ Weekly show-and-tell

◆ Foil when the numbers move

Open a starter deck

→

Collector box

A season of cards

€6,000 / month

A standing slot for teams that ship every week: design, front-end and motion on call.

◆ 3-month minimum

◆ Two days a week

◆ Priority pulls

Ask about this pack

→

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