Process

4 min

Rarity is how far a project went

Why a small poster series is a rare holo and a big retainer can be a common card.

Remy Kalder

Designer, illustrator and creative developer · Lisbon

Clients sometimes ask why a six-week poster job is marked Rare holo while a year-long retainer is a Common. The answer is simple: rarity on this site measures how far a project went, not how big the invoice was.

Common means shipped and loved. Uncommon means it went further than the brief asked. Rare means it changed the client’s numbers. Mythic means it changed the business itself.

It keeps me honest. A card can only move up a rarity when there’s a number to show for it.

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No. 011

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