Business

6 min

Pricing an identity in 2026, honestly

What a brand identity costs when you're one person, and what you get for it.

Remy Kalder

Designer, illustrator and creative developer · Lisbon

An identity with me starts at €9,500 and usually lands between €14,000 and €22,000. That covers two weeks of research, the mark, a type and colour system, packaging or signage for one real use, and a guide your team will actually open.

I publish the range because it saves everyone a call. If the budget is smaller, I’ll say so early and suggest a smaller card.

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