Business

4 min

The brief I turned down

A big budget, a great client and one reason to walk away.

Remy Kalder

Designer, illustrator and creative developer · Lisbon

Last year I said no to the largest brief I’d ever been offered. The client wanted a new identity in three weeks for a launch that had already been announced.

Three weeks is enough for a logo, not for a system that will survive the next ten years. I recommended a friend who does brilliant fast work, and they’re still clients of hers.

?

No. 011

Have a project that belongs in the set?

Tell me about it. I reply within two working days.

Create a free website with Framer, the website builder loved by startups, designers and agencies.